Designing for children, one would say is the easiest of them all!! Think again! For it is not the children who ultimately approve of the design. . . . . It is first the manufacturer and then the vendor and then the mother who finally approves of what is good for her/his child. While the mother finally decides, the manufacturer guesses what the vendor will like, while the vendor guesses what the mother will like. . . . . . But the onus of guessing what the other three will like is where the designer’s creativity comes in. And it can be quite a challenge.
When I set out to design artworks for the children’s accessories, I visualised lots and lots of colour (which i love about designing for children) and decided to paint the canvas red. First hurdle, no text!! Just design. After years and years of designing ads for newspapers, books, booklets etc etc etc, I was stumped. And finally when i got the hang of it, the manufacturer ( a pro at kids accessories ) introduced me to the nuances of how the placement and the size of a mushroom/smiley can change the appeal of the product, and then we went through a number of revisions for the clock, then dustbin, then. . . . . .
Ordeal over, sample in hand, I felt happy about my work.
But it got me thinking, that the children really have no choice in all this. . . . . . and yet, they are happy when they receive such gifts.
Maybe MOM knows best!